Exploring convenience in mobile commerce: Moderating effects of gender
نویسندگان
چکیده
منابع مشابه
Effects of Consumer-Perceived Convenience on Shopping Intention in Mobile Commerce: An Empirical study
Wireless communication and Internet services are converging to provide an unprecedented level of convenience for online shopping. Although the concept of consumer-perceived convenience has been extensively discussed in marketing and consumer behavior literature, there still is a lack of empirical validation in the context of mobile commerce. This study was conducted to examine the effect of con...
متن کاملexploring critical determinants in deploying mobile commerce technology
problem statement: the research's problem lies in the fact that deploying m-commerce technology in jordan represent the first serious trail to understand and explore the critical determinants that affect deploying mobile commerce technology. approach: this research applied tam model using the following variables: perceived trust, perceived usefulness, perceived ease of use, social and cultural ...
متن کاملModerating Effect of Gender on E-commerce Adoption
Understanding e-commerce system adoption is an important topic for e-commerce designers and electronic customer relationship managers. Even though there are a lot of research endeavors to explain e-commerce adoption, one of the main questions to be answered is regarding the normative and affective factors based on the theory of reasoned action and the selfdetermination theory. In this paper, th...
متن کاملFactors Moderating Students Adoption Decisions of Mobile Commerce
The purpose of the study is to examine the factors that moderate student’s adoption decisions of mobile commerce. The research employs the Technology Acceptance Model to examine student’s perceived benefits and perceived barriers of using m-commerce in relation to student demographic factors such as gender, age, year of study, and college of study that moderate students adoption decisions of m-...
متن کاملExploring the Moderating Effects of Team Virtuality
Trust is considered a key factor in virtual team performance and outcomes. Recent studies suggest that eleaders significantly contribute to trust development in their teams and that their contributions depend on the team’s level of virtuality. The purpose of this paper is to analyze the behaviors and practices that enable e-leaders to build trusty relationships in their teams. Using leadership ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Computers in Human Behavior
سال: 2013
ISSN: 0747-5632
DOI: 10.1016/j.chb.2012.10.019